The New York Times
Jennifer Lawrence, center, during a "Hunger Games" photo shoot, which Lionsgate handled in-house. Credit Gregory Zabilski.
With ‘Hunger Games’ Campaigns, Lionsgate Punches Above Its Weight
SANTA MONICA, Calif. — With its cutting-edge social-media campaigns for “The Hunger Games,” the tiny 27-person marketing department at Lionsgate has become a model for Hollywood’s legacy studios: scrappy, thrifty, forward-thinking.